Roger Williams University Dance Theatre Company
SPIRITS - A series of vignettes captured from RWU Dance Theatre’s student showcase, Moving History.
Worked alongside the Roger Williams University dance program and their audition-based Dance Theatre Company as their social media manager, graphic designer, and content creator.
Logo Redesign
Updated the company’s official logo with variations for advertising, branding, social media, and clothing design
Designed to highlight the studio space called “The Barn”
Social Media Management
Managed @rwudancetheatre on both Instagram and Facebook from 2023-2024.
Responsibilities included: designing promotional materials and carousel posts, caption writing, frequent story posts, photo editing, making reels.
Goals
Increase overall engagement on socials.
Expand the company by increasing the number of dancers interested in membership.
Average engagement increase of about 42% on socials and a membership increase of 25% from fall semester to spring semester.
Poster and Program Design
Designed multiple variations of promotional material to be displayed on campus for the company’s shows, events, auditions, and residencies.
Event Posters
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Spring Audition Poster
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Moving History Showcase
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Junior/Senior Showcase
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Fall Audition Poster
Clothing Design
Partnered with Champion Teamwear to design the RWU Dance Theatre Company custom merchandise line for the 2023-2024 season.
Designed crewnecks, hoodies, sweatpants, and T shirts using the official logos.
The company loved receiving their merchandise and wearing it around campus. All of the items came out so cute, soft, and cozy!